What is “Responsive Web Design”?
Responsive web design is a web design approach aimed at building sites that provide an optimal viewing experience across a wide range of devices IE mobile phones, tablet & desktop computers. Or in other words, when a user visits a web site they get an easy to read/use version regardless of the device they are using to view the site.
Why does my site need to be responsive?
I can’t recall the number of times I have heard someone say “since I got my Ipad I have not even turned my laptop on” and It seems laptop & desktop machines are now increasingly becoming seen more and more as work tools. Mobile sales have already overtaken desktop sales. Mobile Internet usage , of which 67% say, that they are more likely to buy from a mobile-friendly website, is predicted to overtake desktop internet usage by 2014.
One site for many devices
A great advantage of using the responsive design approach is that exact screen sizes are an unknown, but use of percentages and the @media css tag means a responsive site will adapt to the size of the screen that is being used to view the site. As opposed to the method of having two sites for example, one for desktop and one for mobile.
Also SEO has to be a factor, as a responsive site will only need one set of SEO to be applied. As the content and HTML is the same across all devises. Even search engine giants Google have recommended responsive design as industry best practice.
SSD Web Development & Responsive design
Here at SSD I am now recommending to all my clients that their websites should be fully responsive to help to make them as “future proof” as is possible.
For more information about how SSD Web Development can help to make your website responsive drop me an e-mail or contact me on one of the numbers in the footer of this site.